Sun Hospitality & Entertainment Group (SHE) – Vietnam’s leading entertainment and hospitality brand under Sun Group – officially signed a strategic cooperation agreement with global coffee brand Starbucks, unveiling a series of initiatives to enhance the travel experience in Vietnam on August 23 in Tay Ninh province.
Starbucks Vietnam celebrated its 10-year journey in the country with the grand opening of the 100th store in Lotte Mall West Lake in Hanoi on September 16.
Starbucks is committed to expanding further in Vietnam with its plan to open the 100th store by the end of the second quarter this year – a decade after the first shop opened in Ho Chi Minh City in February 2013.
Major firms in the food and beverage (F&B) industry are taking different steps to recover and expand their operations after two years of struggling against the COVID-19 pandemic.
“Vietnam Been There” Collection highlights Vietnam’s iconic images such as Long Bien Bridge, while the design of the exclusive Vietnam Starbucks Card features the charming beauty of the country’s national flower, the lotus.
US coffee chain Starbucks has marked its seven-year presence in Vietnam by introducing a range of exclusive new designs celebrating Vietnamese culture, including a Vietnam Coffee Filter, a Vietnam Been There Collection Mug, and a Vietnam Starbucks Card.
The Central Highlands province of Lam Dong has taken numerous measures to develop and protect the brand name of Arabica coffee grown in Cau Dat district, Da Lat City.
Starbucks has started selling roasted Arabica coffee beans from Vietnam's Da Lat city in the US and said on its website it plans to sell it in more than 21,500 stores in 56 countries.
