Vietnamese firms urged to boost branding Business

Vietnamese firms urged to boost branding

Up to 80 percent of enterprises invest less than 5 percent of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.
State President meets 2014 national trademark awardees Politics

State President meets 2014 national trademark awardees

State President Truong Tan Sang met with representatives of the 63 businesses winning the Vietnam National Trademark Award 2014 in Hanoi on December 25, urging them to seize opportunities stemming from free trade agreements to accelerate the country’s growth.
Business

Companies urged to build trademarks

Vietnamese companies should unite to build and develop industry brands on the international market or they will continue to struggle for global recognition.
43 enterprises join trademark programme Business

43 enterprises join trademark programme

The director of the Ministry of Industry and Trade's Trade Promotion Agency, Do Thang Hai announced that 43 enterprises have been selected to participate in the second phase of the National Trademark Programme.