Society

Vietnam’s 100 best places to work announced

Unilever, P&G, Vinamilk, Nestle, IBM, Vietcombank, Microsoft and Coca Cola top the list of Vietnam’s 100 best places to work, which was announced in Ho Chi Minh City on February 14
Society

Local internet use surveyed

Up to 58 percent of Vietnamese use the Internet with average time spent online at 16 hours per week, according to a recent survey by Nielsen Vietnam on Internet use.
Business

Mobile internet usage set to skyrocket

While mobile internet usage has been slow to catch on in Vietnam, the popularity of digital media is set to surge in the year ahead, according to a report issued on July 12 by Nielsen, a global insights and measurement company.

According to the report, a pre-release of data from Nielsen's inaugural Southeast Asia Digital Consumer Report, to be available on September 30, 41 percent of Vietnamese internet users have accessed the internet from a mobile phone, the lowest level of take-up in Southeast Asia .
Business

Buyers now shop for value

Vietnamese consumers, compared to other Asian shoppers, are more inclined to seek promotions as inflation causes more people to become price-sensitive, according to the latest edition of the Nielsen Shopper Trends Study released on July 5.
Business

Top ten Vietnamese brand names announced

Nielsen Vietnam, a leading market research company in Vietnam, has recently announced top ten most famous brand names this year based on the number of customers of each brand.
Business

Electrical giants Samsung, Sony top brands list

Electrical appliance giants, Samsung and Sony, are Vietnamese consummers’ favourite brands, according to a recent survey conducted by Superbrands in collaboration with global market-research firm, Nielsen Vietnam Company.