Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.
Vietnam has been immersed in a golden period of urbanisation with a growing number of city development projects. This period is predicted to continue after 2050 but could prove challenging.
Though traditional trade, including wet markets, still dominates in the country, modern channels have gained impressive momentum, according to Nielsen’s latest Shopper Trend report.
It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
In the future, the use of digital platforms by businesses will become a decisive factor in their success, delegates said at a conference in Ho Chi Minh City on October 12.
Up to 70 percent of Vietnamese consumers put their spare cash into savings, ranking second globally, according to the Global Consumer Confidence Survey recently issued by Nielsen and The Conference Board.
Pop star My Tam’s free concert, Moi Tinh Dau My Tam - 1st (The First Love), will be held at the Jangchung Arena in Seoul, the Republic of Korea, next month.
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
The rapidly growing demand for organic agricultural produce offers huge potential for businesses to invest in production and develop retail networks, experts said at a recent workshop in Ho Chi Minh City.
Products serving babies grew 12 percent in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
Digital banking will be the future of the Vietnamese banking system, especially amid the development of the fourth industrial revolution, according to experts.
The Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank) has won the Platinum Award, the highest recognition, at the 2017 Vision Awards Annual Report Competition organised by the League of American Communications Professionals.
Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
Mollis organic towels of PhongPhu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Vietnam.
Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
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