Vietnam’s Consumer Confidence Index hits record high Business

Vietnam’s Consumer Confidence Index hits record high

Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.
Generation Z key consumers: Nielsen Business

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
User experiences key to digital marketing Sci-Tech

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Baby products take lead in FMCG sector growth Business

Baby products take lead in FMCG sector growth

Products serving babies grew 12 percent in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
HDBank wins top US award for annual report Business

HDBank wins top US award for annual report

The Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank) has won the Platinum Award, the highest recognition, at the 2017 Vision Awards Annual Report Competition organised by the League of American Communications Professionals.
Vietnamese consumers spend less on FMCG Business

Vietnamese consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
Premium product market to take off in Vietnam Business

Premium product market to take off in Vietnam

Mollis organic towels of PhongPhu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Vietnam.
Vietnam’s Consumer Confidence Index at highest score: survey Business

Vietnam’s Consumer Confidence Index at highest score: survey

Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.