Each product recognised as the national brand will help spread the image of the country’s brand as well as its tradition, culture and people, Prime Minister Pham Minh Chinh said at a ceremony in Hanoi on November 2 to honour the National Brand in 2022.
The Vietnam National Brand Week 2022 kicked off in Hanoi on April 20 with a forum held to call for overseas Vietnamese (OV) entrepreneurs’ support for promoting Vietnamese goods and brands.
The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.
Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade (MoIT).
The Ministry of Industry and Trade launched the Vietnam National Brand Week 2021, an event to strengthen national brand identity and promote products recognised as national brands by the Government domestically and internationally, in Ho Chi Minh City on April 19.
The national brand of Vietnam has been valued at 319 billion USD for this year by UK’s leading independent brand valuation and strategy consultancy Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.
Prime Minister Nguyen Xuan Phuc hosted a reception in Hanoi on November 25 for representatives from 124 enterprises which are honoured with Vietnam National Brand this year.
After nine months of selection, 124 companies with a total of 283 products will be honoured as Vietnam National Brand this year, according to a decision of the National Brand Council.
After nine months of selection, 124 companies with a total of 283 products will be honoured as Vietnam National Brand this year, according to a decision of the National Brand Council.
Vietnam is aiming to raise its nation brand value by 20 percent annually on average according to the evaluation by the world’s prestigious rating agencies.
The Ministry of Industry and Trade (MoIT) is building a national brand programme to promote the standing of Vietnam-branded products in both domestic and foreign markets.
A selection of 97 Vietnamese producers of national-branded products from this year will be announced at a ceremony at the Hanoi Opera House in downtown Hanoi on December 20.
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