Vietnam’s e-Commerce growth reached 32 percent last year and averaged about 30 percent annually since 2016, according to a report by the Vietnam e-Commerce Association (VECOM).
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
The Vietnam Online Marketing Forum was held in Hanoi on August 26 with the purpose of fostering the development of the market, boosting e-commerce and helping businesses optimise this channel.
Online marketing in Vietnam is entering a period of rapid development, but this development continues to face obstacles, including consumer confidence, payments and online marketing.
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