Vietnamplus

Vietnam’s national brand in 2019 was valued at 247 billion USD by Brand Finance, up 12 billion USD compared to 2018.

A Vietnam Day was held as part of the 2019 Havana International Trade Fair (FIHAV), which is taking place in Cuba from November 4-8.

An exhibition of Vietnamese brands in Myanmar was held in Yangon city from October 29 – 30.

A photo contest has kicked off to start the #VietnamNOW campaign as part of the country’s inbound marketing strategy.

More than 100 garments for women and men created by Vietnamese fashion houses and designers will be showcased at the first Vietnam Runway Fashion Week to be held in Ho Chi Minh City this week.

Developing the next generations of leaders is the desire of many family businesses in Vietnam, heard a workshop held in Ho Chi Minh City on August 7.

Hanoi has carried out a range of trade promotion programmes in Africa and South Africa in particular, helping Vietnamese brands gain a firm foothold in the market, according to insiders.

Vietnamese businesses are further participating in the global value chain and reaching out to the world market.

Vietnamese enterprises must develop globally competitive brands if they want to succeed internationally, speakers said at a conference on domestic trademarks held recently in Ho Chi Minh City.

Muong Thanh Hospitality has been announced as the only Vietnamese brand to take part in the prestigious World Travel Awards (WTA) 2019.

National flag carrier Vietnam Airlines has served Luc Ngan ‘thieu’ litchi, a specialty of the northern province of Bac Giang, to business-class and premium-class passengers on its flights.

The Government will adopt stricter penalties to prevent foreign goods being exported to the other markets under Vietnamese labels to avoid tariffs.

Deputy Prime Minister Vuong Dinh Hue has asked the Ministry of Industry and Trade and relevant departments to join hands to increase the value of Vietnamese brands to make inroads into international markets.

The Vietnamese cosmetics market has grown strongly in recent years given the rapid economic growth and large young population, the Vietnam Association of Essential Oils, Aromatherapy and Cosmetics has said.

Introduced on the global online market Amazon.com, many traditional products of Vietnam have been attracting international consumers, contributing to promoting purchase power and increasing sales.

Numerous products and major projects invested by private businesses have been making their mark in the international arena.

The first Vietnam Global Leaders Forum is scheduled to take place on March 30 and 31 in Paris, looking to discuss ways to prepare Vietnamese brands for the international stage.

Future trends of the Vietnamese retail market, including the use of digital and AI, were discussed by more than 400 retail experts at a seminar organised in HCM City on February 28 by Vincom Retail Joint Stock Company.

A number of Vietnamese businesses were selected to provide free services and products at the International Media Centre (IMC) when the second DPRK-USA Summit took place in Hanoi, enabling them to promote their brands to the world.

Twenty Vietnamese enterprises will showcase their products at the 24th edition of Gulfood – the world’s largest annual food & beverage trade exhibition – in Dubai, the United Arab Emirates, from February 17-21.