Branding holds key to business success Business

Branding holds key to business success

Building a brand takes a big effort by enterprises, and enterprises need to invest to enhance product quality, said Nguyen Thi Anh Hong, Deputy Chairwoman of the Vietnam Tea Association at a seminar.
Business

Vietnam seeks new markets for agro-forestry-fishery products

Vietnam is struggling to explore new markets for its agro-forestry-fishery products as the 13 percent annual plunge in export value during the first quarter was partly ascribed to the excessive dependence on traditional markets, the Government’s online newspaper reported.
Business

Brand building strategy plays vital role in real estate business

Vietnamese developers still remain unfamiliar with that concept of a brand personality at a time that creating and strenghthening real estate and retail brands is more important than ever, the Vietnam Investment Review (VIR) quoted managing director of Red Brand Builders, Chris Elkin, as saying.
Tra fish exports down as farming area shrinks Business

Tra fish exports down as farming area shrinks

Vietnam's tra fish exports fell marginally in the first 10 months to 1.4 billion USD, the Vietnam Association of Seafood Exporters and Processors (VASEP) told a recent seminar in the Mekong Delta city of Can Tho.
Business

Vietnam restructures rubber industry

The increasing global rubber demand in recent years has encouraged Vietnam, the fifth biggest natural rubber producer in the world in 2012, to restructure the industry to increase export value and improve value chain . Report by the Vietnam Economic News.

Vietnam Rubber Group General Director Tran Ngoc Thuan said that to restructure the industry, implementing mergers and acquisitions (M&A) deals with small companies, associating with major brands, reducing crude production and diversifying products to improve added-value and ensure sustainable development were needed.
Business

TPP brings opportunitiies, challenges to footwear industry: official

Negotiations over Vietnam’s joining the Trans-Pacific Partnership (TPP) are underway. General Secretary of the Ho Chi Minh City Leather and Footwear Association Nguyen Van Khanh spoke with Vietnam Investment Review about the possible implications of the TPP on the local leather and footwear industry.
Holiday shoppers boost sales Business

Holiday shoppers boost sales

The month of September, designated a special promotional sales period, has begun very well with customers flocking in the thousands to supermarkets, trade centres and fairs in Ho Chi Minh City.
Business

Vietnam, EU boost tourism cooperation

The National Administration of Tourism has held a working session with EU experts recently to coordinate work on the second phase of the tourism human resource development project in Vietnam.