Conference enhances understanding of brand value Business

Conference enhances understanding of brand value

A conference, entitled “Managing and strengthening Brand Strength Index 2017”, convened in Hanoi on December 28 to provide Vietnamese enterprises with proper understanding of brand value and foster the development of Vietnam’s brands.
Vietnamese firms need trademarks: experts Business

Vietnamese firms need trademarks: experts

Enhancing the capacity of enterprises, especially in creating trademarks, is an important requirement for enterprises to meet consumer demand in domestic and export markets.
Cement sector to face oversupply Business

Cement sector to face oversupply

The country’s cement surplus this year could be 30 million tonnes and reach 35 million tonnes by 2020 if Vietnam does not export cement.
Vietnamese firms urged to step up brand development Business

Vietnamese firms urged to step up brand development

As competition gets fiercer between domestic and foreign enterprises, the former need to actively build and promote their brand names and identities to remain attractive to both customers and investors in the long run.
Local agricultural products need more support Business

Local agricultural products need more support

Vietnam’s agricultural sector should focus on developing the economic value of domestic plant varieties by ensuring their output and protecting branding, instead of importing large amounts of other plant varieties.
Foreign brands up the ante in fashion market Business

Foreign brands up the ante in fashion market

The competitive pressure exerted on domestic fashion firms by the increasing presence of world renowned brands is unavoidable, but it could have positive impacts in the long run, experts said.
VN food makers urged to up quality Business

VN food makers urged to up quality

Vietnamese food producers need to focus on improving product quality, invest in new technologies and build brands to meet consumer demand and increase export value, experts said at the Vietnam Food Forum held in HCM City on November 16.
VN firms seek markets for tra fish Business

VN firms seek markets for tra fish

Many Vietnamese exporters are seeking new markets for tra fish as they face high tariffs in the United States, long one of the biggest consumers of Vietnamese tra fish.
Minimum wage rises, productivity stagnates Society

Minimum wage rises, productivity stagnates

While labour productivity in Vietnam remains low, the drastically disproportionate increase of minimum wage and wages might harm business competitiveness and the development of the country.