Consumers admire responsible brands Business

Consumers admire responsible brands

Vietnamese consumers are the most socially conscious in Southeast Asia, according to the 2015 Nielsen Global Corporate Sustainability Report released last week.
 TV ads most trusted in Vietnam Business

TV ads most trusted in Vietnam

Television, magazine and newspaper ads continue to be among the most trusted forms of paid advertising in Vietnam, according to a recent report issued by market research firm Nielsen.
Consumer confidence index declines: survey Business

Consumer confidence index declines: survey

Reversing the earlier trend, the Vietnam Consumer Confidence Index declined to 104, a decrease of 8 percentage points from the first quarter and the biggest quarterly decrease in Asia Pacific.
Domestic car sales on the rise Business

Domestic car sales on the rise

Falling petrol prices, longer financing arrangements and rising consumer confidence are pushing Vietnamese car buyers towards bigger and more expensive cars.
World

Bangkok shutdown expected to hit Thai economy hard

The Bangkok Shutdown is expected to whack 40 billion Baht (1.25 billion USD) off the Thai economy or 0.2 percentage point off its growth as consumers cut back on daily living and travel expenses, according to the University of the Thai Chamber of Commerce.
Business

Vietnam remains lucrative PC market

Concerns over high inventory occurred from 2012 did not stop Vietnam's PC market from recording solid year-over-year growth in the first quarter of the year.