Vietnamese firms urged to boost branding Business

Vietnamese firms urged to boost branding

Up to 80 percent of enterprises invest less than 5 percent of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.
Culture - Sports

HCM City designers set trends

New clothing shops in Ho Chi Minh City are holding their own against famous international brands, with new collections being snatched up by the city's style-conscious.

Consumers encouraged to buy local products

The campaign “Vietnamese people use Vietnamese goods” has received a warm response from local enterprises and consumers since its launch by the Party’s Political Bureau in 2009.