Hanoi authorities have been working hard to make more Vietnamese products present in foreign-invested supermarket chains in Vietnam, seeing it as an efficient channel for the products to reach the global market.
Modern distribution networks are considered an effective and sustainable sale channel for Vietnamese enterprises. However, local enterprises have faced a number of difficulties in terms of experience
To sell their products to foreign distribution channels, Vietnamese businesses need to pay more attention to product design, quality assurance and after-sales services, speakers said at a training workshop in HCM City.
Along with ensuring quality and safety, Vietnamese firms should make their products’ price suitable and meet customers’ demands to sell in foreign distribution channels, said Naohisa Saeki, AEON Vietnam’s Deputy General Manager.
The training workshop “Supporting Vietnamese Enterprises’ Participation in Foreign Distribution Networks” took place in Hanoi on May 8, gathering 180 exporters from northern provinces.
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