Vietnamplus

Vietnam ranks 47th out of 195 countries in terms of national brand value, according to a survey by Prof. David Reibstein from the University of Pennsylvania, former President of the American Marketing Association.

The growth of Vietnam’s national brand value remains a bright spot in national brand building and development, heard a regular press conference held by the Ministry of Industry and Trade (MoIT) in Hanoi on October 12.

Vietnam is viewed as a bright spot thanks to remarkable improvements in the rankings of national brand value and socio-economic achievements.

Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade (MoIT).

The Ministry of Industry and Trade launched the Vietnam National Brand Week 2021, an event to strengthen national brand identity and promote products recognised as national brands by the Government domestically and internationally, in Ho Chi Minh City on April 19.

Vietnam’s national brand value increased 12 billion USD to reach 247 billion USD in 2019, up 5.4 percent over 2018’s value.

Vietnam’s national brand value, despite rising two places in 2018, remains modest, requiring more efforts by different sides, heard the Vietnam Brand Forum.