Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said.
Vietnam ranks the fifth most optimistic country globally with an index score of 117 in the latest Consumer Confidence Index released by Nielsen, its highest score in the past five years and up five points from the last quarter of 2016.
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