Over half of population to shop online by 2025 Videos

Over half of population to shop online by 2025

Vietnam is aiming to have 55 percent of its population shopping online by 2025, with average consumer spending rising to 600 USD per year, according to a master plan on e-commerce development for 2021-2025.
Generation Z key consumers: Nielsen Business

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.

Mobile internet usage set to skyrocket

While mobile internet usage has been slow to catch on in Vietnam, the popularity of digital media is set to surge in the year ahead, according to a report issued on July 12 by Nielsen, a global insights and measurement company.

According to the report, a pre-release of data from Nielsen's inaugural Southeast Asia Digital Consumer Report, to be available on September 30, 41 percent of Vietnamese internet users have accessed the internet from a mobile phone, the lowest level of take-up in Southeast Asia .