The Tourism Authority of Thailand (TAT) has launched a campaign called “The Little Big Project” in the hope of promoting the country’s tourism and helping save wildlife animals and the environment.

According TAT Deputy Governor Pongsathorn Kessasamli, the campaign, “Voluntourism”, aims to inspire worldwide travellers to take their vacation in Thailand , where they will have an opportunity to do something meaningful while being on holiday.

He added that selected participants will learn how little things can make such a big difference and they will also have a life-changing experience for themselves and others.

Since modern travelling is more than just having fun, the TAT has initiated a digital marketing campaign also called “The Little Big Project”, which targets travellers who are looking for a purposeful vacation, during which they can make this world a better place to live in.

Participants will be tasked with five missions, including saving the elephants, helping hill tribe children, rescuing turtles, developing the Andaman coast, and preserving coral reef.-VNA