Thailand: New plans to speed up tourism industry’s rebound
A Thai minister has come up with a series of marketing plans aimed at luring foreign visitors and speeding up the tourism industry’s rebound, the local media reported on September 14.
New plans to speed up tourism industry’s rebound in Thailand. (Photo: Jing Daily)Bangkok (VNA) – A Thai minister has come up with a series of marketing plans aimed at luring foreign visitors and speeding up the tourism industry’s rebound, the local media reported on September 14.
Tourism and Sports Minister Phiphat Ratchakitprakarn is planning to promote tourism in the CLMV region – including Cambodia, Laos, Myanmar and Vietnam – by offering the Spirit Road and Meditation programme.
Other idea of the plans is to offer incentives and deals for Chinese visitors from the same clans or with the same surnames as Thai-Chinese people.
Phiphat said the programme is like “inviting relatives you didn't know about” from the mainland China to visit. His ministry will initially promote the plan in Guangzhou in southern China, a region from which many Thai-Chinese families originate.
He noted the ministry will work with the United Chinese Clans Association of Thailand and the Tourism Authority of Thailand to implement the plan. The targets are premium Chinese tourists with high spending power who take longer trips of 14-15 days.
The campaign will be tabled for cabinet consideration soon, he added.
In the first eight months of this year, foreign arrivals to Thailand grew by 2.6 percent to 26.5 million people, contributing 1.29 trillion THB in tourism revenue, up 3 percent. Domestic tourism also performed fairly, increasing by 1.3 percent to 104 million trips.
You should also see
Localities get ready for fourth FDI boom
As the year 2024 is expected to witness the start of the fourth wave of foreign direct investment (FDI) to Vietnam, localities nationwide are getting ready to absorb foreign capital flows.
See more
World
El Nino thins the only glacier in Indonesia: BMKG
Global warming has played a key role in gradually thinning the glaciers atop Puncak Jaya, Papua, Indonesia, some of the few remaining tropical glaciers in the world, according to Indonesian Agency for Meteorology, Climatology, and Geophysics (BMKG).
World
Thailand welcomes over 10 mln foreign arrivals so far this year
More than 10 million foreign tourists have visited Thailand so far this year, bringing in more than 500 billion THB (13.5 billion USD), the country’s Tourism and Sports Ministry has reported.
World
Thailand's Maha Songkran World Water Festival welcomes over 784,000 festival-goers
The Tourism Authority of Thailand (TAT) claims that the “Maha Songkran World Water Festival 2024”, held at Sanam Luang and Ratchadamnoen Avenue from April 11-15 is a great success with more than 784,000 participants.
World
Indonesia enhances vigilance against money laundering
Indonesian President Joko Widodo on April 17 called on the Financial Transaction Reports and Analysis Center (PPATK) and related ministries to remain alert to new methods of money laundering, including those involving the cryptocurrency market.
World
Cambodia sees record number of tourists during traditional New Year holiday
Cambodia recorded almost 22 million domestic and international visitors travelling to different tourist destinations nationwide during the four-day traditional New Year holiday, from April 13 to 16.
