Thailand pushes harvest fruit sales on domestic market hinh anh 1Thai Minister of Commerce Jurin Laksanawisit visits a Tops market in Central Chaeng Wattana to monitor fruit distribution (Source:
Bangkok (VNA) – The Thai government is set to sell a combined 16,700 tonnes of fruit worth 762 million baht (23.68 million USD) via five modern trade operators during the harvest season in an effort to offset decline in exports.

The Ministry of Commerce signed a memorandum of understanding (MoU) with Big C, Tesco Lotus, The Mall, Makro and Tops Market to serve as distribution channels for fruit harvested over the next 3-4 months, the Bangkok Post newspaper quoted Minister Jurin Laksanawisit as saying.

Under the MoU, participating modern trade operators have signed 40 purchase contracts with farmers, farmers' groups and community enterprises, covering nine fruits.

The fruit management plan needs urgent adjustment this year thanks to the outbreak, he said.

In previous years, exports would absorb as much as 60 percent of production. This year Thailand needs to focus more on the domestic market, offline and offline sales to help offset lower exports, Jurin added.

Ministry officials in the provinces have been tasked with selling as much fruit as possible.

Earlier this month the Commerce and Agriculture ministries teamed up to focus on the domestic market, covering production management; distribution channels; business matching among traders, importers and Thai operators; financial support; and safety standards.

Thailand Post will be tasked with handling fruit delivery, with the state subsidising the delivery fee, while producers will be trained on online sales.

Fruits have become a foreign currency earner of Thailand thanks to China’s huge consumption. The country is the third leading fruit exporter of China, following Vietnam and Malaysia.

The overall value of Thai fruit export to China reached 3.2 billion USD in the first 10 months of 2019, making it the world’s sixth largest fruit supplier./.