Thailand unveils digital roadmap hinh anh 1At the virtual conference on digital industry operators on November 30 (Photo:

Bangkok (VNA)
- The Digital Economy Promotion Agency (DEPA) has introduced its digital blueprint for Thailand as a driver of digital transformation, to cope with rapid changes in technology, consumer behaviour and the business environment.

The blueprint was crafted to ensure the success of Thailand's 20-year digital economy development roadmap, which started in 2016.

DEPA President and Chief Executive Nuttapon Nimmanphatcharin said the way forward for enterprises is to adopt digital technology by developing products with new platforms.

Addressing a virtual conference on digital industry operators and the new normal early this week, Nuttapon said those who only operate physical functions must gear towards non-physical features, while traditional businesses need to go for digitalisation.

Digital technology would facilitate all sectors and the country's competitiveness, he said.

According to the country's 20-year digital economy development roadmap, key digital foundations were to be established by 2017 and digital inclusion must take place by 2021. Full digital transformation is planned to take place by 2026 and the country aims to be in the league of global digital leaders by 2036.

The DEPA's digital blueprint is a five-year digital economy promotion master plan, starting in 2020, that serves as a catalyst for the digital economy.

The blueprint is divided into four categories.

The first is to build manpower for the digital era, in which the DEPA targets 500,000 digital workers and 30 million digital citizens.

The second concerns efforts to transform the economy towards digital development, in which 25,000 digitalised enterprises are expected to be created.

The third involves community empowerment for the digital future with the target of 24,700 digitalised communities.

The final category concerns the creation of a digital innovation ecosystem via smart cities, big data and cybersecurity development.

Abhisak Chulya, Vice Chairman for the Federation of Thai Industries' Digital Industry Club, said enterprises must be aware of digital disruption trends and new regulations, including the Personal Data Protection Act.

According to Abhisak, companies need to cope with the impact of digital transformation globally. The government should provide assistance to enterprises so they can weather rapid changes in the digital realm and ensure their competitiveness.

Meanwhile, Natwut Amornvivat, President of the True Digital Group, said corporations must figure out how to protect their business from borderless competition in the new economy, and need to learn how to take advantage of technology for their operations.

Tinnakorn Laoraovirot, President of the Association of Thai Software Industry, said the local software market is worth 130 billion baht with an annual growth rate of 10-20 percent. Software business has been affected by both intense competition and the COVID-19 pandemic.

The competition comes from global platforms that wield both technology and strong business models, he said, adding enterprises must study consumer behaviour as much as possible to increase their engagement./.