A farmer harvesting lychees in Phuc Gioi village, Thanh Quang commue, Thanh Ha district, Hai Duong province. (Photo: VNA) Its May 14 debut on Lazada Vietnam was supported by Vietrade inpartnership with the Hai Duong Departments of Agriculture and Rural Developmentand Industry and Trade, and the Red Dragon Co., Ltd.
Since early April, Vietrade has helped a number of domestic e-commerceplatforms connect with lychee growers and traders in Hai Duong that use qualitymanagement systems, a representative from the agency said. Lazada is the first unit to bring the fruit to an e-marketplace.
James Dong, CEO of Lazada Vietnam, said the company’s top goal is to supportlocal enterprises and sellers build a successful e-commerce business and it hascooperated with Vietrade to promote and sell the province’s specialty fruit.
The lychees will be delivered to online shoppers in Hanoi and HCM Citywithin four hours to ensure their freshness.
Lazada also plans to work with Vietrade and other partners and provincesto sell a wider range of Vietnamese specialties online.
The Red Dragon Co., meanwhile, will provide logistics, cold storage,packaging, and transportation services to guarantee top-quality lychees are deliveredto consumers.
Vietrade Director General Vu Ba Phu said selling agricultural productson e-commerce sites is developing as a new and sustainable way of distributinglocal signature products. It will also facilitate digital transformation indomestic businesses and producers and further popularise the campaign calling onVietnamese people to prioritise using domestic products.
The lychee harvest in Hai Duong is fast approaching. The province has9,186 ha growing the fruit this year, of which 1,000 ha has been grantedVietGap certification and 50 ha GlobalGap certification.
Thanh Ha district, dubbed the “lychee capital” of Hai Duong, has 3,328ha of the fruit with total output estimated at 50,000-55,000 tonnes. Some 155ha have received area codes for export to the US, Australia, the EU, Japan, andSingapore./.
VNA
