Transactions at a Viettel store. Viettel tops the list with a brand value of over 2.9 billion USD. (Photo courtesy of the group) HCMCity (VNS/VNA) - The top 10 most valuable brands in Vietnam 2020 areworth 8.1 billion USD, increasing by 17 percent from last year and accountingfor 30 percent of the list’s total value, according to Forbes Vietnam magazine.
Forbes has announced the list of top 50 brands this year with totalvalue rising by 22 percent to more than 12.6 billion USD.
Military-run telecom giant Viettel tops the list with a brand value of over 2.9billion USD, followed by Vinamilk, the country’s biggest dairy company, at morethan 2.4 billion USD.
Telecom giant VNPT is in third place at 509 million USD.
The rest of the top 10 are brewer Sabeco, real estate corporation Vinhomes,telecom MobiFone, food group Masan Consumer, State-owned Vietcombank, IT giantFPT, and mall operator Vincom Retail.
The ranking was classified by industry. Most of the companies have operatingtime of more than 10 years. The food and beverage and financial servicesindustries continue to dominate the list with nine representatives each. Theywere followed by real estate, IT, and retail.
Forbes Vietnam made this list according to the method of Forbes in the US, calculating thecontribution of the brands in their business performance. The most valuablebrands achieved a large turnover in the industries where the brands play aleading role. After making a preliminary list of more than 100 strong brands withhigh coverage and consumer awareness, ForbesVietnam calculated the before-tax income and interest, then determined thevalue of intangible assets. The calculation is based on the financialstatements of the companies.
The final brand value is determined based on the industry averageprice-earnings ratio (P/E). For unlisted companies, this magazine applies acomparative approach to listed companies in the same industry and the same sizeto determine brand value.
However, Forbes Vietnam also notedthat they did not calculate the brand of monopoly businesses, wholesalers andthose which do not affect user behaviour.
Forbes Vietnam acknowledged that there was not enough information todetermine the brand value of some large State-owned and private enterprises whenthey did not disclose data. Therefore, public companies accounted for a largeproportion of the list./.
Forbes has announced the list of top 50 brands this year with totalvalue rising by 22 percent to more than 12.6 billion USD.
Military-run telecom giant Viettel tops the list with a brand value of over 2.9billion USD, followed by Vinamilk, the country’s biggest dairy company, at morethan 2.4 billion USD.
Telecom giant VNPT is in third place at 509 million USD.
The rest of the top 10 are brewer Sabeco, real estate corporation Vinhomes,telecom MobiFone, food group Masan Consumer, State-owned Vietcombank, IT giantFPT, and mall operator Vincom Retail.
The ranking was classified by industry. Most of the companies have operatingtime of more than 10 years. The food and beverage and financial servicesindustries continue to dominate the list with nine representatives each. Theywere followed by real estate, IT, and retail.
Forbes Vietnam made this list according to the method of Forbes in the US, calculating thecontribution of the brands in their business performance. The most valuablebrands achieved a large turnover in the industries where the brands play aleading role. After making a preliminary list of more than 100 strong brands withhigh coverage and consumer awareness, ForbesVietnam calculated the before-tax income and interest, then determined thevalue of intangible assets. The calculation is based on the financialstatements of the companies.
The final brand value is determined based on the industry averageprice-earnings ratio (P/E). For unlisted companies, this magazine applies acomparative approach to listed companies in the same industry and the same sizeto determine brand value.
However, Forbes Vietnam also notedthat they did not calculate the brand of monopoly businesses, wholesalers andthose which do not affect user behaviour.
Forbes Vietnam acknowledged that there was not enough information todetermine the brand value of some large State-owned and private enterprises whenthey did not disclose data. Therefore, public companies accounted for a largeproportion of the list./.
VNA
