In 2025, Hanoi welcomed more than 33.7 million visitors, up 20.8% from 2024. International arrivals exceeded 7.82 million, a 22.7% year-on-year increase. Total tourism revenue was estimated at more than 134.46 trillion VND (about 5.1 billion USD), a 21.5% rise year on year.
With the governmetn's determination, coordinated efforts of sectors, dynamic local implementation and active engagement from businesses, Vietnam's tourism is poised to accelerate, make breakthroughs and grow sustainably, moving toward becoming a a key economic pillar and enhancing the country’s position on the global tourism map
2025 is considered a “golden year” for Hue’s tourism sector, welcoming more than 6.3 million visitors, up 61% year-on-year. Tourism revenue is estimated at 13.2 trillion VND, surpassing the initial target of 8 trillion VND. A wide range of cultural and heritage tourism products has been upgraded in quality and linked to a series of distinctive events under the framework of the National Tourism Year - Hue 2025, helping to reaffirm Hue’s position as a safe, attractive, and friendly destination.
The capital city of Hanoi welcomed 30.94 million visitors in the first 11 months of 2025, up 22.1% year on year, while tourism revenue reached 120.6 trillion VND (4.57 billion USD), an increase of 20.7%.
The city received 2.5 million visitors in November alone, up 14.7% from the same period in 2024. Of these, foreign tourist arrivals reached 851,100, rising 25%, while domestic tourists totalled 1.65 million, up 10%. Tourism revenue in November was estimated at 11.36 trillion VND, up 18.4%.
Nearly 14 million foreign tourists visited Vietnam in the first eight months of 2025, up by 21.7% year-on-year, according to the National Statistics Office under the Ministry of Finance.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
The Tourism Authority of Thailand (TAT) has unveiled 12 travel campaigns, aiming to promote travel across 55 selected provinces, with a target of generating no less than 500 million THB (15 million USD) in tourism revenue.
The northern coastal province of Quang Ninh, home to UNESCO-recognised world natural heritage site Ha Long Bay, welcomed nearly 500,000 tourists on April 30 and May 1, a year-on-year increase of 16%.
The updated forecast reflects a return to pre-COVID-19 levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travellers.
Spring is a particularly vibrant time in the province, with numerous traditional Muong festivals such as Khai Ha, Chua Tien, and Dinh Kenh taking place. These events strengthen community bonds while drawing large numbers of tourists.
Minister of Tourism and Sports Sorawong Thienthong also revealed that the ministry had raised this year’s tourism target from 39 million to 40 million foreign visitors.
Hanoi hosted some 1 million tourists during the nine-day Tet (Lunar New Year) holiday which began on January 25, marking a year-on-year rise of 6%.
Nearly 80% of foreign arrivals in Vietnam so far this year hailed from Asia, with a significant 60% coming from the Republic of Korea (RoK), China, Taiwan (China), and Japan, reported the Vietnam National Authority of Tourism on December 6.
The private sector is set to propel Thailand towards becoming a global food hub by 2026, with the value of the nation's food trade expected to surpass 700 billion THB (20 billion USD) next year.
The southern province of Tay Ninh is investing efforts to bolster tourism, one of the breakthroughs in local socio-economic development.
Vietnam’s total retail sales of consumer goods and services saw a year-on-year increase of 8.7% to 3.6 trillion VND (143.3 million USD) during January – July, the General Statistics Office (GSO) said.
The Tourism Authority of Thailand (TAT) has announced strategies to attract 40 million foreign tourists and generate 3.4 trillion THB (113.3 billion USD) in tourism revenue in 2025.
Tourism is a bright spot in Vietnam's economic panorama in the first half of 2024 with revenue from accommodation and food services estimated at 356.4 trillion VND (14 billion USD), a year-on-year increase of 15.2%.
Tourism of the southcentral coastal province of Khanh Hoa has got a boost thanks to a bundle of international promotion programmes which have been put in place since the beginning of the summer.