Business

Tourism sector focuses on promoting national brand

Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.
Brand development has theutmost significant role in tourism promotion and marketing, requiringthe involvement of different stakeholders across sectors.

General Director of the Vietnam National Administration of Tourism(VNAT) Nguyen Van Tuan made the statement at a seminar to introduce theVietnam - Timeless Charm Tourism Brand Guidelines in Hanoi on December4.

The Vietnam - Timeless Charm Tourism BrandGuidelines, which was developed with support of the EU-fundedEnvironmentally and Socially Responsible Tourism (ESRT) CapacityDevelopment Programme and applied in Vietnam tourism promotionprogrammes worldwide since 2012, includes a five colorful petal lotusand a slogan “Vietnam – timeless charm”.

The manualserves as a toolkit to introduce Vietnam’s core tourism assets,including “Time”, “Intensity”, “Mystery” and “Commitment” and four keylines of products, including sea and island, culture, city tour andeco-tourism.

It highlights Vietnam as a destination that enables travellers to savor unforgettable moments.

Vietnam possesses a mixture of exotic and yet authentic cultures,ethnic groups, religions and traditions, which remain mysterious formost of international visitors.

The country’s natural wonders will bring intense travel experiences for visitors.

The document also affirms that the tourism sector of Vietnam committed to providing visitors with the best services.

VNAT will coordinate with the ESRT Programme to organise workshops onthe manual application in key tourist sites, including Hanoi, Da Nang,Lam Dong.-VNA

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