Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.

General Director of the Vietnam National Administration of Tourism (VNAT) Nguyen Van Tuan made the statement at a seminar to introduce the Vietnam - Timeless Charm Tourism Brand Guidelines in Hanoi on December 4.

The Vietnam - Timeless Charm Tourism Brand Guidelines, which was developed with support of the EU-funded Environmentally and Socially Responsible Tourism (ESRT) Capacity Development Programme and applied in Vietnam tourism promotion programmes worldwide since 2012, includes a five colorful petal lotus and a slogan “Vietnam – timeless charm”.

The manual serves as a toolkit to introduce Vietnam’s core tourism assets, including “Time”, “Intensity”, “Mystery” and “Commitment” and four key lines of products, including sea and island, culture, city tour and eco-tourism.

It highlights Vietnam as a destination that enables travellers to savor unforgettable moments.

Vietnam possesses a mixture of exotic and yet authentic cultures, ethnic groups, religions and traditions, which remain mysterious for most of international visitors.

The country’s natural wonders will bring intense travel experiences for visitors.

The document also affirms that the tourism sector of Vietnam committed to providing visitors with the best services.

VNAT will coordinate with the ESRT Programme to organise workshops on the manual application in key tourist sites, including Hanoi, Da Nang, Lam Dong.-VNA