Trung Nguyen Legend Coffee opens representative office in RoK
Seoul (VNA) – Trung Nguyen Legend
Corporation, part of the well-known Vietnamese coffee maker Trung Nguyen Group,
officially opened its representative office in Gangnam district, the Republic
of Korea (RoK)’s Seoul capital on March 28.
Speaking
at the event, Vietnamese Ambassador to the RoK Nguyen Vu Tung said the opening
of Trung Nguyen Legend’s representative office in the RoK is evidence of the close friendship between the two nations.
Huynh
Vang Cam Tu, Deputy General Director of Trung Nguyen Group, said over the past
decade, Trung Nguyen Legend has spread the Vietnamese coffee culture in the RoK.
In 2019, Trung Nguyen Legend officially built a local workforce in this
important market, promoting business activities and brand promotion to affirm
the value of Buon Ma Thuot robusta coffee beans in premium G7 coffee product
lines.
According
to her, the RoK is the second market that Trung Nguyen Group chose to open its
representative office, behind China.
According
to Nielsen ratings in 2020, Trung Nguyen Legend's G7 was among the top 5 most
popular and purchased coffee brands through online channels. G7 coffee products
such as G7 3in1, G7 pure black, G7 Cappuccino have a strong presence in leading
commercial systems in the RoK such as Coupang - the largest Korean online
retailer - and the top shopping malls such as Lotte Mart, Homeplus, Emart and Hanaromart
supermarket chains.
In
2021, Trung Nguyen launched the "Always Awake" campaign on top social
media platforms in the RoK like Instagram, Naver blog, Youtube, attracting
hundreds of thousands of views, discussions, and positive feedback from users
about their experiences with G7 coffee. Reputable Korean newspapers such as
Munhwa Ilbo, News One, Korea Economics, Edaily have posted a variety of articles about the
impressive growth rate of the G7 coffee products, while spreading the message on the awaking and life-changing energy of G7 coffee.
In its
2021 report, the Korea Institute for International Economic Policy said the RoK
is a promising coffee market with an average annual consumption of 2.3kg per
person. The RoK is also a coffee-savvy market that leads global trends in
coffee consumption and appreciation./.