Business

US company confirms growing game market in Vietnam

Pearl Research, a California-based business intelligence and consulting firm specialising in the Internet and technology markets with a special focus on emerging markets, confirmed that Vietnam and India are two fast growing markets.
Pearl Research, a California-basedbusiness intelligence and consulting firm specialising in the Internetand technology markets with a special focus on emerging markets,confirmed that Vietnam and India are two fast growing markets.

It forecasts the number of gamers in Vietnam and India to reach 25 million by 2014.

In a report on the games and digital entertainment markets in Vietnamand India made public on March 4, the company finds both markets drivenby rising incomes, increasing PC and Internet penetration rates, and alarge population of youth actively seeking out entertainment content.

According to Pearl Research, there are more than 50 online games in themarket in Vietnam , a notable achievement given that the online gamesmarket emerged in popularity in 2004. Other notable trends include theemergence of locally-developed titles, aimed specifically at Vietnamesegamers.

There are approximately 22 million Internet users in Vietnam with anInternet penetration rate of 25 percent Top online games in Vietnam canattract 200,000 users./.
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