VIB launches new business strategy
The Vietnam International Bank (VIB) has officially launched
its business strategy for the period 2009-2013, by announcing a new
strategy and a new logo with the slogan “a-dedicated bank” in Hanoi on
September 9.
The Vietnam International Bank (VIB) has officially launched
its business strategy for the period 2009-2013, by announcing a new
strategy and a new logo with the slogan “a-dedicated bank” in Hanoi on
September 9.
VIB General Director An Thanh Son said that the ongoing economic crisis is a good time for the bank to overhaul its operational system and analyse the markets advantages and disadvantages to formulate new strategies and develop further.
VIB began to search for a new brand name in the middle of last year with the support of Interbrand, a world leading branding consultancy group, to enable it to seek out new opportunities as the global economy gradually climbs out of the recent economic slump, said Son.
VIB has successfully drawn up a brand name strategy which aims to portray a different kind of service and grasp a bigger share of the market, he added.
The general director also said that the new slogan, is not only a message to the public but also a doctrine that VIB is targeting in the future.
The branding strategy is part of the bank’s overall business strategy which was completed at the beginning of this year by VIB and the Boston Consulting Group.
Accordingly, VIB will introduce its new products and services to customers, focusing on retail bank products and small and medium-sized enterprises.
The bank will also introduce a series of promotions programmes on the 13 th anniversary of its establishment.
For many years, business and branding strategies have contributed to VIB’s success. Since 2003, the bank has continued to exceed its growth rate and has recorded a success rate of 200 percent on all targets.
Although the banking and financial markets both in and outside of the country have met with difficulties due to the impacts of the global economic crisis, VIB has weathered the storm very well.
By the end of August this year, the bank had almost achieved its whole-year business plan, with property valued at 46.8 trillion VND, a year-on-year increase of 35 percent; a total mobilised capital of 42 trillion VND, up by 32 percent, lending of over 24 trillion VND, an increase of 21 percent, and a bad debt at a rate of 1.63 percent./.
VIB General Director An Thanh Son said that the ongoing economic crisis is a good time for the bank to overhaul its operational system and analyse the markets advantages and disadvantages to formulate new strategies and develop further.
VIB began to search for a new brand name in the middle of last year with the support of Interbrand, a world leading branding consultancy group, to enable it to seek out new opportunities as the global economy gradually climbs out of the recent economic slump, said Son.
VIB has successfully drawn up a brand name strategy which aims to portray a different kind of service and grasp a bigger share of the market, he added.
The general director also said that the new slogan, is not only a message to the public but also a doctrine that VIB is targeting in the future.
The branding strategy is part of the bank’s overall business strategy which was completed at the beginning of this year by VIB and the Boston Consulting Group.
Accordingly, VIB will introduce its new products and services to customers, focusing on retail bank products and small and medium-sized enterprises.
The bank will also introduce a series of promotions programmes on the 13 th anniversary of its establishment.
For many years, business and branding strategies have contributed to VIB’s success. Since 2003, the bank has continued to exceed its growth rate and has recorded a success rate of 200 percent on all targets.
Although the banking and financial markets both in and outside of the country have met with difficulties due to the impacts of the global economic crisis, VIB has weathered the storm very well.
By the end of August this year, the bank had almost achieved its whole-year business plan, with property valued at 46.8 trillion VND, a year-on-year increase of 35 percent; a total mobilised capital of 42 trillion VND, up by 32 percent, lending of over 24 trillion VND, an increase of 21 percent, and a bad debt at a rate of 1.63 percent./.
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