
RoK, Japan and Taiwan (China) were three of the markets with a large andcontinuously increasing number of visitors to Vietnam in the period 2015-2019,the report showed.
They are among the top countries and territories with the most outboundtourists in the world. RoK has the largest number of outbound travelers,followed by Japan and Taiwan.
In 2019, more than 28.7 million Koreans traveled abroad, of which4.3 million chose to visit Vietnam.
In 2019, before the pandemic, Vietnam ranked second in the top destinations forRoK tourists, just behind Japan due to an expansion of flight routes,close distance and low cost.
Another similarity of the three markets is the high spending of outboundtourists. Spending levels in all three markets increased evenly, averagingabout 7% per year.
More than 40% of outbound travelers from the three markets choose standardhotels (2-3 stars). They search for information at travel websites/blogs orsearch online.
Safety is the top factor affecting their decision to go abroad.
While RoK tourists are concerned about accommodation, the Japanese want theirexperiences to be worth their money, and Taiwanese tourists especially care abouttransport.
Compared to Japan and the RoK, the travel sentiment of Taiwanese touristsremains low. The long pandemic and strict restrictions have partly affectedtheir psychology.
The survey shows that although 36.4% of Taiwanese tourists are willing to paymore for travel, 40.7% plan to cut travel spending to save for health care.
Simultaneously, more than 40% of RoK and Japanese tourists are willing to raisetheir budgets for overseas trips in the coming time.
But tourists from these three markets have a relatively low level ofawareness about Vietnamese destinations./.