Vietnam Airlines among top 10 Vietnamese brands 2022
Hanoi (VNA) – National
flag carrier Vietnam Airlines has been voted as one of the top 10 Vietnamese
brands and the most perceived brand in 2022, revealed a survey by the UK-based market research firm YouGov.
It is the fourth
year Vietnam Airlines has been present and the only carrier in the rankings.
Via
interviews with Vietnamese consumers from September 2021 to September 2022, the
survey sought to measure overall brand health based on perception of a brand’s
overall quality, value, impression, reputation, satisfaction and whether
respondents would recommend the brand to others.
The average score of
the above criteria will produce an index measuring the health of more than 400
brands in Vietnam in the nine fields of e-commerce, travel, financial
services, quick-catering restaurants, merchandise retail, fashion retail, home
appliances, personal care and packaged products.
This year, Vietnam
Airlines has won multiple awards at home and abroad, namely the World’s Leading
Cultural Airline, the
Asia's Leading Airline - Premium Economy Class and the Asia's Leading Airline Brand by World Travel
Awards 2022, and the National Brand 2022 honoured by the Ministry of Industry and
Trade and the Council of National Brands./.