Vietnam among five nations with best performing nation brand
In the list of 100 Most Valuable Nation Brands 2017, Vietnam’s nation brand went up five spots to the 45th place. Notably, Vietnam is among top five countries with fastest growing national brands.
Developing a national brand is essential and urgent, especially in the context that Vietnam is integrating actively into the world, said Deputy Minister of Industry and Trade Do Thang Hai.
Deputy Minister of Industry and Trade Do Thang Hai has lauded the media’s role in promoting made-in-Vietnam products and services both at home and abroad.
Vietnamese businesses need to get involved in the Republic of Korea (RoK)’s goods value chains via distribution channels and pay more attention to positioning products and label designing to build brands in the market.