Vietnam has emerged as one of the worldmost potential market for beer with great attraction to foreigninvestors, said the latest report in food and beverage of the BusinessMonitor International (BMI).
BMI, a wholly independent, London-based company, specialized in theanalysis of global emerging markets since its foundation in 1984,forecast that the alcoholic drink sales in Vietnam will increase by50.6 percent from now to 2013 with the revenue is expected to increase16 percent a year.
According to the report, consumption of beer made up 98 percent ofalcoholic drinks sales in 2008 and the figure is forecast to increase50.7 percent this year and soft drink is expected to rise by 37 percent.
Many foreign beverage companies are seeking ways to enter Vietnam or raise their market share there, said the BMI.
Denmark ’s Carlsberg has announced its plan to acquire 50 percentof stake in central Vietnam ’s Hue Brewery Company after it increasedits shares at the Hanoi Beer-Alcohol-Beverage Company (Habeco) from16.07 percent to 30 percent.
Meanwhile, the Coca-Cola plans to invest about 200 million USD in Vietnam in the next three years.
Crown Holdings Inc. of the US , the world’s third largest metalpackaging producer, also plans to invest 25 million USD in installing aproduction line of cans for soft drinks in the southern province ofDong Nai .
Additionally, PepsiCo, Diageo, San Miguel, SABMiller, S&N,Heineken, Budweiser, Kronenbourg and Bitburger strengthened theirmarket shares by investing in new technology and production lines.
In the race to gain more market shares, local beverage companies,including the Saigon Beer-Alcohol-Beverage Corporation (Sabeco), whichholds 35 percent of the market share, and Habeco are exerting effortsto expand businesses and raise competitiveness.
According to the Vietnam Alcohol, Beer and Beverage Association, thebeverage sector is forecast to grow 15 percent this year. If theforecast become true, the sector will have the highest growth rateamong the country’s industries.
Vietnam beverage products have been exported to Japan , Indonesiaand the Republic of Korea . Especially, fruit juices and nutritionaldrinks gained remarkable market share in the Netherlands , the US , theUK and Canada./.
BMI, a wholly independent, London-based company, specialized in theanalysis of global emerging markets since its foundation in 1984,forecast that the alcoholic drink sales in Vietnam will increase by50.6 percent from now to 2013 with the revenue is expected to increase16 percent a year.
According to the report, consumption of beer made up 98 percent ofalcoholic drinks sales in 2008 and the figure is forecast to increase50.7 percent this year and soft drink is expected to rise by 37 percent.
Many foreign beverage companies are seeking ways to enter Vietnam or raise their market share there, said the BMI.
Denmark ’s Carlsberg has announced its plan to acquire 50 percentof stake in central Vietnam ’s Hue Brewery Company after it increasedits shares at the Hanoi Beer-Alcohol-Beverage Company (Habeco) from16.07 percent to 30 percent.
Meanwhile, the Coca-Cola plans to invest about 200 million USD in Vietnam in the next three years.
Crown Holdings Inc. of the US , the world’s third largest metalpackaging producer, also plans to invest 25 million USD in installing aproduction line of cans for soft drinks in the southern province ofDong Nai .
Additionally, PepsiCo, Diageo, San Miguel, SABMiller, S&N,Heineken, Budweiser, Kronenbourg and Bitburger strengthened theirmarket shares by investing in new technology and production lines.
In the race to gain more market shares, local beverage companies,including the Saigon Beer-Alcohol-Beverage Corporation (Sabeco), whichholds 35 percent of the market share, and Habeco are exerting effortsto expand businesses and raise competitiveness.
According to the Vietnam Alcohol, Beer and Beverage Association, thebeverage sector is forecast to grow 15 percent this year. If theforecast become true, the sector will have the highest growth rateamong the country’s industries.
Vietnam beverage products have been exported to Japan , Indonesiaand the Republic of Korea . Especially, fruit juices and nutritionaldrinks gained remarkable market share in the Netherlands , the US , theUK and Canada./.
