As many as 170 enterprises are showcasing their latest products and equipment in 250 booths at the Vietnam International Retail and Franchise Show (VIETRF) 2014 in Ho Chi Minh City on October 30.

VIETRF is organised annually by the Korea International Trade Association (KITA), the Korea Trade-Investment Promotion Agency (KOTRA), KITA-owned COEX and Vietnam National Trade Fair and Advertising Company (Vinexad), with a view to creating opportunities for retail and franchise businesses to find partners and develop the market.

This year’s event is attended by famous brands from all over the world, such as Subway, New Zealand Natural Premium Ice Cream, Tous Les Jours and Gloria’s Jean.

In particular, the booths exhibiting prestigious brands and products from the US, Italy, Malaysia, the Republic of Korea, Thailand and Vietnam will provide business opportunities and up-to-date market information for investors and enterprises interested in the field.

A number of workshops are also held during the exhibition to introduce the development trends in the retail and franchise market in Vietnam and other foreign countries.

VIETRF 2014 will run until November 1.-VNA