The award ceremony was held in Madeira, Portugal, marking Vietnam's fifth consecutive win in this category since 2019, outshining strong contenders such as Armenia, Brazil, Egypt, Greece, Japan, and Saudi Arabia.
This prestigious title reaffirms Vietnam's global appeal and unique heritage value, with its rich collection of nine UNESCO-recognized natural and cultural World Heritage sites, 15 intangible cultural heritages, and 10 documentary heritages.
In addition to the world-renowned heritage sites, Vietnam boasts many historical and cultural landmarks, traditional festivals, ancient craft villages, diverse cuisine, and iconic architectural marvels.
Each heritage item carries its own distinct beauty and story, creating an irresistible charm for international visitors.
Besides the "World's Leading Heritage Destination" award, several local destinations also received top honors. Hanoi was named the "World's Leading Tourism Authority 2024," while Phu Quoc claimed the title of "World's Leading Nature Island Destination 2024." Ha Nam received the "Special Achievement Award 2024," and Tam Dao earned the title of "World's Leading Tourist Town 2024."
Additionally, numerous Vietnamese enterprises in aviation, travel, and tourism were recognized with prestigious global awards./.
