Vietnam sees rise in mobile e-commerce
Vietnam has seen a rise in mobile e-commerce, also known as m-commerce, an effective channel for retailing in the digital era.
Illustrative image. (Photo: Internet)Hanoi (VNA) – Vietnam has seen a rise in mobile e-commerce, also known as m-commerce, an effective channel for retailing in the digital era.
By January 2017, Vietnam was home to almost 47.2 million mobile internet users, half of the country’s population, according to the report “Vietnam Digital Landscape 2017” by We Are Social. Some 39 percent of the population have purchased products or services online, of them 29 percent have placed at least one online order via a mobile device.
The total value of the country’s e-commerce market was estimated at about 1.8 billion USD in 2016, the report said.
The 2017 Vietnam e-Business Index by the Vietnam e-Commerce Association (VECOM) shows that the internet has been a great tool for local enterprises in cross-border trade. They can communicate with overseas partners via the internet and can access online public services, for example, e-customs and e-certificate of origin.
It also found that 45 percent of domestic enterprises own a website but only 19 percent of the websites are compatible with mobile devices, down from 26 percent in 2015.
To succeed, domestic firms must catch up with mobile e-commerce trends to maintain a competitive edge over the others, said VECOM Vice President Nguyen Ngoc Dung at the Vietnam Mobile Day last weekend.
Dung suggested that selecting a suitable domain name should be the first step in building a reliable online presence for a business as a domain name is not simply an address on the internet but is closely attached to the enterprise’s operations and branding.
A mobile-friendly website will draw more customers to the brand name and improve its competitiveness, he added.
For those who wish to reach out to the global markets, the domain name “.com” indicates credibility thanks to its popularity and stability over the past 18 years, said Executive Director of Mat Bao Corporation Huynh Ngoc Duy at the event.
Sharing this view, Nguyen Tu Hong Quan, Director of the Nhan Hoa software company, noted that many international companies, including those listed in the Fortune 500, use “.com” for their website, aiming to reach new customers outside their regions.-VNA
You should also see
Dien Bien soldiers, youth volunteers meet in Hanoi
Nearly 300 soldiers and youth volunteers directly engaging in the Dien Bien Phu campaign 70 years ago looked back on the 56-day battle, the victory of which led to the signing of the Geneva Accords on ending the war and restoring peace in Indochina, at a meeting in Hanoi on April 23.
See more
Business
Vietnam’s economy shows gradual recovery: WB’s report
Vietnam's economy is showing mixed signs of recovery in early 2024, with growth forecast to reach 5.5% in 2024 and gradually rise to 6.0% by 2025, according to the latest World Bank Taking Stock bi-annual economic update released on April 23.
Business
Tra fish export to UAE jumps 67% in Q1
Vietnam’s tra fish export to the United Arab Emirates (UAE) reached more than 7 million USD in the first quarter of this year, a rise of 67% against the same period last year, statistics of the General Department of Customs showed.
Business
Central bank successfully auctions 3,400 taels of SJC-branded gold bars
The State Bank of Vietnam (SBV) released the outcome of the gold bullion auction on April 23, with two winning bidders securing 34 lots, equivalent to 3,400 taels of SJC-branded gold bars.
Business
Masan completes 250-million-USD investment deal with Bain Capital
Masan Group Corporation on April 23 announced that it has completed the mobilisation of 250 billion USD from Bain Capital, a leading global private investment firm with assets worth 180 billion USD under management.
Business
Capital shortage - headache for construction firms
Domestic construction companies will continue to face difficulties in the second quarter of this year with capital shortage top of their problems, a report has revealed.
