Vietnam tourists seek more sustainable and meaningful travel hinh anh 1Night sky from Kong sinkhole camp, Phong Nha-Ke Bang. (Photo: Jungle Boss Tour)

A series of culture-tourism weeks and travel events have opened across the country, a driving force for the green economy to recover and develop post COVID 19.

Not only that, tourism businesses and service providers are also actively introducing promotional programs to attract customers.

Chain effect across the country

In March, Quang Nam province opened the National Tourism Year 2022, themed "Quang Nam-Green Tourism Destination," with nearly 300 events related to culture and tourism that will take place throughout the year.

Quang Nam province organized a series of 64 events, operating under 6 series of programs: "Spring tourism in Quang Nam land," "Tourism on rivers and villages, craft villages," "Chu Lai rendezvous," "Vanity." Ethnic Culture and the legendary Ho Chi Minh Road,” “Quang Nam-Summer Emotions” and “Heritage Colors.”

With this series of events, the locality wants to not only create a buzz but also lead visitors to explore more areas of the region. The main activities in the programme will take place from May to September this year.

Hue Festival 2022 with the theme "Cultural heritage with integration and development" will take place from June 25-30. Recently, the organizers announced the official poster of the event with the main image of 4 types of flowers (apricot, lotus, chrysanthemum, conifer). The four flowers symbolize the four seasons of Spring, Summer, Autumn, and Winter.

Hue tourism is a festival that will take place year-round, welcoming visitors to discover the special cultural features of the ancient capital.

Meanwhile, Quang Ninh - a major tourist center of the country has built a series of events and activities with the highlight of Ha Long - Quang Ninh Tourism Week. The event takes place on the holiday of April 30, May 1, the Ha Long Carnaval 2022 with the theme "Ha Long - a wonder that lights up with SEA Games 31" to stimulate tourism, especially as Quang Ninh hosts 7 sports at SEA Games 31.

Previously, the Culture-Tourism Week in six northern provinces and Hanoi in 2022, and Lai Chau Tourism-Cultural Week in 2022 also took place with a series of unique tourism, cultural, artistic and sports activities. Through these events, local tangible and intangible cultural values, resources and unique tourism products have been promoted to a large number of tourists across the country.

Tourists seek meaningful travel

Tourism experts say that in order to restart tourism after Covid-19, it is necessary to have new elements. After a long hiatus due to COVID-19, tourists are less concerned with discount services or regular products. Holidaymakers are more interested in in-depth, personalized tourism products with unique and attractive experiences.

Therefore, new tourism products need to be rebuilt with new destinations, experiences, and new travel styles.

For example, in addition to operating adventure tours for small groups, Oxalis Company has built a deep forest expedition in the Phong Nha-Ke Bang National Park. The tours to help visitors increase experience and raise awareness of environmental protection and wildlife protection by learning about animal lifecycles and observing ecological footprints.

Flamingo Redtours regularly pioneers the launch of many different and innovative products on the market, with the message "New product-new style-new experience". The group is renewing a series of activities to the unspoiled sea routes such as: Diep Son island (Nha Trang-Diep Son-Doc Let island); Phu Quy island (Saigon-Phan Thiet-Phu Quy); Con Co island (Quang Binh-Quang Tri-Con Co island)./.