Vietnam travel campaign to air on BBC

The British Broadcasting Company (BBC) will begin airing a commercial promoting Viet Nam tourism in July.
The British Broadcasting Company (BBC) will begin airing a commercial promoting Viet Nam tourism in July.

The 15-second commercial will be broadcast 260 times or three times a day for three months, with total production and broadcasting package to cost 100,000 USD, according to Nguyen Van Tinh, director of the Ministry of Culture, Sports and Tourism's International Cooperation Department.

Tinh said the commercial would focus on promoting coastal tourism, and introduce various beach destinations from north to south, including Ha Long, Nha Trang, Mui Ne and others in the central Viet Nam, targeting tourists from Australia, China, France, Germany, Japan, the RoK, Spain, the UK, the US and others./.

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