Vietnamese products’ consumption promoted through global AEON system

HCM City (VNA) - A wide range of Vietnamese products such as packaged foods, processed and agricultural products are on display at the Week of Exhibiting Vietnamese Enterprises’ Goods that opened at AEON – Tan Phu Celadon in HCM City on November 4.

To join the exhibition, all three products had to pass AEON Vietnam’s strict assessment and testing process.

Speaking at the opening ceremony, Nguyen Huu Tin, Director of the Investment and Trade Promotion Centre of HCM City (ITPC), said the exhibition’s organising committee received registrations from more than 200 businesses across the country, and 35 were selected.

“This is the third year in a row that ITPC has cooperated with AEON, one of the oldest retailers in Japan, to organise the event to support Vietnamese businesses to promote and bring their products into the AEON global retail system.”

Nishitohge Yasuo, General Director of AEON Vietnam, said one of the important strategies of AEON Vietnam is to expand the scale in consumption of Vietnamese products. AEON always tries to bring domestically made products to consumers through AEON Vietnam's general merchandise store and supermarket chain in the Vietnamese market. In addition, it wants to promote export of Vietnamese products.

Also within the framework of the exhibition week, a conference that seeks to enable Vietnamese firms to bring their products to AEON’s general department stores and supermarkets globally was organised with the participation of more than 150 suppliers.

The event hopes to open up many opportunities for local businesses to find more distributors and expand their markets both in and outside the country.

At the conference, Vietnamese firms also received consultations on technical standards and product quality from AEON TOPVALU representatives to help their products enter AEON’s global general merchandise store and supermarket chain.

Over the past five years, Vietnamese goods exported via AEON to Japan reached a total of more than 1.4 billion USD, an increase of over 120 percent per year on average.

A variety of Vietnamese products are exported through the AEON system, with garments and footwear (T-shirts, shirts, and shoes) accounting for about 59 percent, and food products and fruit (coffee, dragon fruit, banana, mango and others) accounting for about 34.6 percent.

In addition, about 1,200 tonnes of seafood (basa fish and shrimp) were exported to Japan in 2019 via AEON. Most recently, the first five tonnes of fresh Vietnamese lychees were exported to Japan and sold at AEON's store system there in June.

Organised by ITPC in collaboration with AEON Vietnam Co., Ltd and AEON TOPVALU Vietnam, the exhibition week will run until November 8./.