Vietnamese products are being showcased during a week of Vietnamese goods which opened on June 8 at Emart Supermarket, one of the largest retailers in the Republic of Korea (RoK).

The event, jointly held by the Ministry of Industry and Trade (MOIT) and Emart retailer, aims to introduce Vietnamese goods to customers in the host country as well as establish distribution channels between Vietnamese producers and importers from the RoK.

On the display at the bamboo-decorated booth are Vietnamese tropical fruits, coffee, frozen seafood, garments and wooden furniture which are drawing a raft of visitors and consumers.

Duong Hoang Minh, Deputy Head of the MOIT’s Department for the European Market, said the event is part of the Government’s project to popularise Vietnamese products in foreign markets.

He said that the event was organised in the RoK after it was successful implemented in supermarket chains in France and Germany, adding that the programme will be expanded to other nations in the coming time.

In a meeting with Emart officials after the inauguration ceremony, a representative from the Ministry of Industry and Trade said the event not only carried an economic message but also served as an impetus to consolidate the sound relations between the two countries.

Emart pledged to back Vietnam to successfully hold the event while indicating a number of difficulties encountered by RoK importers in setting up a channel for Vietnamese products such as labels, origins and import procedures.

The MOIT committed to take measures to support foreign importers in general and the RoK importers in particular to enable Vietnamese products to more deeply penetrate foreign markets.-VNA