The crowd at the show of the Republic of Korea's girl group Blackpink in Hanoi in late July. (Photo: VNA)
Hanoi (VNA) – Vietnam ranked second inAsia-Pacific in the rate of consumers’ frequency of art performance attendance inside and outside the country in the January-December period at 41%, onlyafter India at 45%, according to the latest Green Shoots Radar report releasedby Visa, the world's leading electronic payment firm.
According to the report, 40% of Vietnamese travelled abroad to enjoy performances, especially to Thailand and the Republic of Korea.
Dang Tuyet Dung, Visa Country Manager for Vietnam and Laossaid that the return of tourism and live music performances signals anextremely positive trend. During cross-border travel, card payment plays a keyrole in providing a safe and secure ticket purchasing experience throughcontactless payment, she said, adding that consumers can also pay for event items, prepare travel plans and shop seamlessly using a bank card.
The report also predicted three major tourism trends in2024, with continuous increase in domestic and international travel demand toattend live music performances.
The second trend is that Vietnamese consumers will still maintainpositive attitude. According to the report, four out of 10 consumers in Asia-Pacific saidthey believe that the domestic economic situation will improve in the comingyear. In Vietnam, 75% of consumers continued to show optimism about thedomestic economic outlook, much higher than that of Indonesia at 64% and thePhilippines at 50%. As a result, 16% of surveyed Vietnamese consumers said they plan tobuy new cars, while 55% shared their intention to spend more in 2024, higherthan the region’s average at 50%.
At the same time, consumers are predicted to increase personal savings. Despitetheir intention to spend more, the majority of consumers said that they plan toset aside a larger budget for savings purposes. In Vietnam, 43% of surveyedconsumers said that they hope to make more personal savings which account for10-29% of their income, it said, adding that the rate is higher than the region’saverage at 36%./.
