Some domestic agricultural enterprises have pooled resources to build high-quality rice production chain, successfully penetrating choosing markets. (Photo: VNA) Hanoi (VNA) – Vietnam has become one of the leading riceproducing and exporting countries in the world. However, this item is usuallyimported raw, then distributed under the brand of the importers. Some domesticagricultural enterprises have pooled resources to build high-quality riceproduction chain, successfully penetrating choosing markets, and helping leveragethe prestige of Vietnamese rice on the global market.
Loc Troi Group JSC is a typical example.
The group announced that 500 tonnes of rice labeled with its own brand name “ComVietnam Rice” had been shipped to Germany, the Netherlands and France this month.
It was the first time therice was exported under its brand name, especially the grain will be availableat France-based Carrefour - the Europe’s largest retailer and wholesaler.
According to Nguyen DuyThuan, the group’s General Director, it has exported around 30,000 tonnes of rice to theEU since the EU-Vietnam Free Trade Agreement (EVFTA) took effect.
The shipment marks the start of the group’s journey to conquer the globalmarket, he said.
Similarly, ST25 rice productbranded A An of Tan Long Group also hit the shelves of supermarket chains in Japanin late June. This is the first time that Vietnamese rice is present in Japan, a market demanding high-qualityproducts.
Nguyen Chanh Trung, deputygeneral director of the group, said that in order to bring ST25 rice to thismarket, the group has to pass over 450 strict technical standards.
In the coming time, Tan Longwill continue to promote the export of other key rice product such as ST24,ST24 organic and Japonica to Japan so that Japanese has the opportunity to access specialtyrice products of Vietnam.
Farmers harvest rice in southern province of Dong Nai’s Dinh Quan district. (Photo: VNA) The successful rice export oftheir own brand name to Europe and Japan - considered"fastidious" markets in the world - is attributed to the persistent pursue of a productionchain development strategy of Vietnamese agricultural enterprises.
Ten years ago, Trung AnHi-tech Agriculture Joint Stock Company was one of the first enterprisesselected by the Ministry of Agriculture and Rural Development for developinglarge-scale rice fields in the Mekong Delta.
Pham Thai Binh, the company’sGeneral Director, said that from 2015-2017, Trung An invested in developing alarge field of 763 hectares in Kien Giang, of which 530 hectares werecultivated according to global good agricultural practices (Global GAP) and 100hectares were cultivated in line with organic method. It was also the time when Trung An started tofocus on building its own brand for domestic consumption and export. Trung An's rice has available in nearly 20 different countries in Europe, Asia, Africa and Australia./.
