Vietnamese staples to be introduced in Japan

Hanoi (VNA) – Chairman of Hanoi city People’s Committee Nguyen Duc Chung approved a plan on the organisation of the Vietnam-Hanoi Goods Week 2018 at Aeon stores in Japan.

From June 4-13, the Hanoi Promotion Centre on Trade, Investment and Tourism, relevant agencies and 25 firms will introduce Vietnamese handicraft and fine art articles, agricultural products, food and Hanoi’s tourist attractions at Aeon Lake Town in Saitama prefecture and 40 other Aeon stores across Japan.

They will work to bolster trade connections and seek measures to bring Vietnamese agricultural products into Japanese distributing channels.

Local firms will have opportunity to learn about the tastes of Japanese consumers to aid their sales.

The “Vietnam-Hanoi Goods Week” is an annual event which combines cultural exchange and import-export promotion between the two nations.

Although Japan is the fifth largest importer of Vietnam’s agricultural products, only three kinds of Vietnamese fresh fruits, namely banana, mango and dragon fruits, are sold in the country.

Aeon supermarkets in Japan have put several Vietnamese agricultural products on their shelves, including some types of fruit and tra fish. Tra fish sold at Aeon stores is listed among the chain’s “TopValu” products which are goods with leading quality.-VNA