VietnamPlus' Editor-in-chief Tran Tien Duan (L) and Jack Nguyen, Insider's Regional Director of Vietnam, Thailand, and Taiwan, at the signing ceremony (Photo: VNA) Hanoi (VNA)- The VietnamPlus e-newspaper of the Vietnam News Agency (VNA) and Insider, theworld’s first multichannel growth management platform, on January 6 signed astrategic cooperation agreement with the aim of fostering digitaltransformation in journalism and potential of the communications market in datacollection and analysis.
Under the deal,Insider will provide VietnamPlus with solutions and tools using artificialintelligence (AI) to increase the readership and deliver personalisedexperiences to readers with various demands and recommended content in theforms of Newsletter and Editor Picks.
In return, the e-newspaperwill support Insider in market development, business expansion and customercare. The two sides will promote each other’s images in communication channels,service products and events.
Insider's Regional Director of Vietnam, Thailand, and Taiwan Jack Nguyen (third from right) speaks at the event (Photo: VNA) The partnership isexpected to capitalise on potential and strengths of both sides, and encourageother news agencies’ efforts in digital transformation.
VietnamPlus has been apathfinder in applying information technology (IT) in the field of journalismand communications over the past years, through the introduction of Chatbot andbreakthrough products like RapNewsPlus, Timeline, NewsGame and Podcast. It is alsoa pioneer in rolling out high-quality paid content in Vietnam.
As the Government ispushing ahead with digital transformation and IT application in all aspects ofthe social life, the newspaper’s efforts is contributing to building a moderncommunication environment, keeping pace with journalism trends in the world.
Insider is one ofleading partners of press agencies in data collection and analysis whose multichannelgrowth management platform helps digital marketers drive growth across thefunnel, from Acquisition to Activation, Retention, and Revenue; and empowersmarketers to deliver personalised journeys across the web, mobile web, mobileapps, messaging, email, and ad channels.
It has been recentlyfeatured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 andbecame the No.1 leader on G2Crowd’s Mobile Marketing Software and PersonalisationGrids for 16 quarters in a row./.
Staff of VietnamPlus, VNA and Insider pose for a group photo at the event (Photo: VNA) 
