Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brand building, a seminar heard in Ho Chi Minh City on February 26.
The Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade and Amazon Global Selling introduced details of their plan on May 5 to support small-and medium-sized enterprises (SME) in Vietnam to expand their business globally and build their international trademarks.
The size of Vietnam’s online business market grew by over 30 percent to about 7.8 billion USD in 2018, compared to only 4 billion USD in 2015, according to an official of the Ministry of Industry and Trade.