Vietnam Young Lions launched in HCM City on March 1 to identify advertising and communications works to represent Vietnam at the Cannes Young Lions contest (Source: Vietnam Young Lions)

HCM City (VNA) - Vietnam Young Lions, the annual advertising and communication competition to identify advertising and communications works to represent Vietnam at the Cannes Young Lions contest at the Cannes Lions festival, the so-called ‘advertising Oscars’, was launched in HCM City on March 1.

Organised by AIM Academy, the theme this year is Live with a Lion Heart.

It has three main categories: film, digital, marketers.

Creators who seek to contest must be Vietnamese nationals and under 30.

In film and digital categories, candidates are required to be full-time employees, interns or freelancers at an agency and client companies in advertising or communication.

In the marketers category, candidates are full-time employees at client companies operating in advertising and communication sector.

Seven teams will be selected in each category for the final round and the winning entry will be sent to Young Cannes Linons in June.

Submissions will be accepted until March 30 at www.vietnamyounglions.net.

The topics of the competition will be announced in early April and the awards ceremony will be on April 18.

The award jury will comprise Nguyen Thi Hai Ha, managing partner and co-founder of ClickMedia; Ngo Minh Thuan, managing director of DNA; Gretchen Largoza, managing director of Ogilvy Vietnam; Indraneel Guha, Strategy Planner at Ki Saigon; Nguyen Luu Nhat Tan, managing director of TBWA Group Vietnam; Nguyen Linh Chi, managing director of Havas Media Group; Paolo Garcia, executive creative director of Leo Burnett; Emilie Veillon, group creative director of Mirum, and Le Huy Anh, executive creative director of TPG.

Every year all of the world’s largest companies bring their finest creative campaigns to Cannes Lions to compete for the Grand Pix, Gold, Silver and Bronze prizes. - VNA