Viettel has been honoured as one of the 500 most valuable brands in the world in 2019 (Photo: Viettel)

Hanoi (VNA) - The military-run telecom provider Viettel, whose brand value grew by 35.8 percent over last year to more than 4.3 billion USD, was honoured as one of the 500 most valuable brands in the world 2019.

The list released by Brand Finance - a UK-based brand evaluation company on January 22 showed the Vietnamese telecom brand took 478th position, its first time on the list.

Vietnam’s leading telecom provider was highly valued due to its presence in 10 foreign markets.

The list this year featured big names in different industries of telecommunications, technology, automobile and petroleum such as Amazon, Apple, Google, Mercedes-Benz, Shell and Telstra.

Of the total 5,000 firms reviewed by Brand Value, there were some 500 ones in Southeast Asia. Only eight brands in the ASEAN region were listed in the ranking in telecommunications, petroleum and banking.

Brand value was considered as the economic benefits a business achieves after officially coming into operation.

Brand Finance last month also announced the list of top 50 most valuable brands in Vietnam 2018.

Viettel was the leading brand in the country with value of more than 3.1 billion USD, posting 23.7 percent year-on-year increase and equal to the total value of the second and third placed firms on the list.

Last year, a successful year for Viettel as revenue from its overseas market grew by 20 percent. The number of its subscribers was up 70 percent from the previous year, bringing 240 million USD in revenue to Vietnam, increasing 3 percent from 2017.

Brand Finance is one of the world’s leading brand valuation firms. Its results are often used by leading media channels such as BBC, CNN, CNBC, Bloomberg, The Economist and The Wall Street Journal.-VNA