Vietnam attributed part of its success in potentially attracting over 5 million foreign arrivals this year -- against its original target of 4.2 million -- to a destination image promotion.

Deputy Head of the Vietnam National Administration of Tourism Hoang Thi Diep told the opening session of a two-day Hanoi international workshop on December 16 that the hospitality industry had intensified investment in promoting iconic tourism images of national destinations in foreign markets.

The industry has launched an exclusive TV channel on tourism, contributing to increasing public awareness about green tourism and tapping natural advantages as well as cultural and historic interests and attracting investment in hospitality.

The tourism TV channel has also provided information on services and products for domestic holidaymakers and foreign tourists, Diep reported.

The two-day workshop attracted 150 participants, including representatives from the UN World Tourism Organisation, international experts and travel agent executives..,