A trade, services and tourism expo promoting the theme "Vietnamese Products-More Choices-Much Trusted" will be held from March 28 to April 1 at the Mondial Centre in Phnom Penh.

The five-day Ho Chi Minh City Expo 2012 is organised by the HCM City Investment and Trade Promotional Centre (ITPC) with support from Vietnam 's Ministry of Industry and Trade, the HCM City People's Committee and Cambodia 's Ministry of Commerce.

More than 150 Vietnamese companies would display their goods in 250 booths.

Apart from the stalls, the event will cover an area that introduces the economic, political and social achievements of Vietnam and Cambodia and highlights the friendship and solidarity between both countries. The expo will also provide Cambodian and Vietnamese enterprises with opportunities to meet each other and explore the possibility of doing business together.

The ITPC will also organise market surveys of the financial, real estate, construction and retail sectors for Vietnamese businesses seeking to understand the Cambodian market better.

Nguyen Thi Hong, deputy chairwoman of the HCM City People's Committee, said that the expo would be one of the key trade promotion programmes of HCM City that target the Cambodian market during the 2010-15 period.

The programmes aim to broaden the market penetration of Vietnamese goods, develop distribution networks, and promote Vietnamese brands in Cambodia.-VNA