Scene at the event (Photo: VNA)

Hanoi (VNA) – A business networking programme for Vietnamese and Japanese businesses in agro-fishery and food sectors took place in Hanoi on August 2.

Organised by the Japan External Trade Organisation (JETRO), the event attracted 32 Japanese firms which produce seafood (oyster and fish), children’s food, and supplement products, among others. The Japanese companies aimed to expand their presence in a dynamic market with high demand for the quantity and quality of food products like Vietnam.

The event featured the display of Japanese products to help Vietnamese buyers get more information, thus facilitating trade of goods.

A JETRO representative said the programme consists of a connection area for new importers and distributors seeking partnerships and an expansion area for veteran firms wanting to expand their business network.

Last year, a similar programme drew the participation of more than 300 Vietnamese buyers, with many contracts signed.

According to JETRO, Vietnam is a potential destination for Japanese food products. Vietnamese consumers’ increasing awareness of food safety has increased their demand for Japanese products which hold good reputation for quality and food safety standards.-VNA