Webinar talks digital transformation in tourism
HCM City (VNA) – A webinar on digital transformation revolution and challenges for
travel companies was held on July 29.
Speaking at the
event, Dr. Nguyen Duc Tri, head of the Tourism Faculty at the Ho Chi Minh City
University of Economics, said amid the COVID-19 pandemic, information
technology application is considered crucial to businesses and travel companies
in particular to increase users’ experience.
Sharing the same view, several experts said digital transformation is an
indispensable trend at present.
Vice Director of the University of Economics
and Business’s Center for Socio - Economic Analysis and Databases Dr. Nguyen The Kien
shared countries’ experience in digital transformation in tourism. He suggested
that Vietnam should encourage the involvement of stakeholders in the field while
optimising promotion activities based on technological advances and Internet
platform.
Some experts said artificial intelligence
is one of the highly efficient trends but requires a long-term strategy and
relies on businesses’ reinvestment strategy. At present, several AI
applications have brought about helpful tools such as Chatbot and VR.
In Ho Chi Minh City, almost tourists in Ho
Chi Minh City have used Chatbot. Meanwhile, the central city of Da Nang
developed Chatbot Danang FantastiCity to search travel information
automatically on mobile phones./.