The festival is part of a series of activities to promote local tourism in general and build Mu Cang Chai into a green, safe and friendly destination.

“To day” flowers have become a symbol of the harsh lands of Mu Cang Chai when winter arrives, with clusters of the red-pink flowers on hillsides creating a beautiful sight.

The most beautiful time to visit Mu Cang Chai is when the flowers bloom from mid-December to the end of January and blanket the local area in a reddish-pink hue.

The flowers are also a symbol of spring and new crops, and have become a popular tourist attraction over recent years.

A wide range of activities will be held during the festival, including musical performances, photo exhibitions, and folk games./.